This recent study reinforces a conclusion that's been emerging among cognitive psychologists and education researchers for many years: Telling people something is, by and large, a really bad way of getting them to remember - or act - upon it: Between sights, sounds, and tactile sensations, what we hear is hardest for us to recall, …

Continue reading From the Good Ideas File: we don’t remember what we hear (so why does public engagement rely so much on talking?)